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Trade spending is basically a marketing strategy that companies do to increase the demand of customers for their products or services. Trade spend on behalf of retail or food service companies allows them to negotiate discounts, refunds, or other benefits with their suppliers in exchange for promoting the products by displaying them in storefronts and restrooms, which everyone has seen before. The entire point of trade promotion management, however, is to balance prices and promotional efforts with the tailored needs of your customer base, incorporating plenty of feedback to preserve valuable relationships for both parties involved. The Right Strategy Deduction management  requires the right expertise. So, it's vital to do some research about the competition in the form of their marketing tactics. Your market competitors are doing their best to see what sort of promotions will work best for them, so you need to make sure that your product is marketed in such a way that makes it sta...